According to recent reports, Cyprus ranks at the bottom of the European Union states for implementing the Sustainable Development Goals (SDGs) and is ranked 58th among 167 states worldwide (https://tinyurl.com/yvcbbhek).
One aspect of this poor ranking is due to education and how, in Cyprus, the education system continues to fail to incorporate systemically and appropriately Education for Sustainable Development (ESD) in higher education curricula. According to the 2030 Agenda deadline stipulated by the United Nations (UN), higher education (HE) aims to guarantee that all learners will develop the necessary competencies to advocate for sustainability (Education, SDG 4, Target 4.7). This target includes ESD, human rights, gender equality, promotion of peace culture, global citizenship, and appreciation of cultural diversity.
At the start of the autumn semester of 2024, a group of final-year design students at Cyprus University of Technology (Georgia Demetriou, Pavlina Eythimiou, Sofia Mina, Socrates Socratous, Styliani Michael, Valeria Loizou, Anna Kotzampasaki and Panagiotis Christou) and as part of module ‘Design for Social Change, Innovation and Entrepreneurship’, decided to address the lack of SDG awareness among young Cypriots.
Firstly, the students circulated a survey among university learners, with a total of 78 participants. Among other issues examined in this survey, it was found that 50% of the participants had never heard of the SDGs, while 79.5% stated that universities in Cyprus do not provide learners with adequate information about the SDGs. Subsequently, the students used design thinking to identify a message for their target audience (the education system) and develop a visual communication campaign that targets educators (linktr.ee/cyprusyouthsdgs). ‘You never told us!’ became the main slogan of their campaign, and for each SDG, they identified facts that the education system failed to inform them about.
As visual communication students, the group had two ways to promote their campaign: social media and print-based material. Despite their efforts to find a sponsor for this worthwhile project, none has been forthcoming to help them with costs and dissemination. Despite this, and anything but discouraged, the students decided to share the costs among themselves and used their own social media accounts to promote their work.
The ‘You never told us!’ campaign runs until the end of November 2024, and you can view it online at Cyprus Youth SDGs | Instagram, Facebook | Linktree
